Features

Built end to end for the follow-up.

Everything you need to keep every deal warm, and nothing that gets in the way. Here is what runs under the hood.

Sequences

Write it once. It runs forever.

Build a multi-step follow-up with the exact wording and timing you want. Three touches or ten, business days only, your call. Every prospect who enters the sequence gets the same considered chase, automatically.

  • Drag-to-reorder steps
  • Per-step delays in days or hours
  • Duplicate and A/B a whole sequence

Smart timing

Lands when they are actually reading.

Cadence schedules each send for business hours in the prospect timezone, with natural spacing between touches. No 3am emails, no five-in-a-row barrage. It reads like a busy human remembering to circle back.

  • Timezone-aware delivery
  • Business-hours window
  • Human-feeling send jitter

Reply detection

The second they answer, it steps back.

Cadence watches the thread and pauses the sequence the instant a prospect replies, so nobody ever gets a "just checking in" after they already said yes. You pick the conversation back up where it matters.

  • Auto-pause on any reply
  • Out-of-office aware
  • Bounce and unsubscribe handling

Analytics

See which touch actually closes.

Open, reply and meeting rates for every step of every sequence. Find the follow-up that converts, cut the ones that do not, and ship a tighter version next week. Numbers, not guesswork.

  • Per-step reply rates
  • Sequence-level meeting rate
  • Export to your CRM

Integrations

Plugs into the inbox you already use.

Connect Gmail or Outlook in two clicks and Cadence sends from your real address. Sync contacts and outcomes with your CRM so the pipeline stays honest without anyone copying data by hand.

  • Gmail and Outlook native
  • CRM two-way sync
  • Webhooks and API

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